Heart of Gold


Rooted in History

We were recently tasked to help shoot a lookbook for the newly opened Heart of Gold in San Francisco. Steeped in history, the San Francisco company is an homage to the cities long lasting respect for vintage Americana wear and classic silhouettes.



Journey Through Style

From the brands classic style to its mentality, we worked to help visually convey the values present in each garment. With clothing that represents decades of American history, we looked to tell the individual story of each piece giving the appropriate visual narrative to clothing that will continue to stand the test of time.